Selling a Home

SELLING A HOME: STEP BY STEP

A home owner’s step by step guide to selling property in Calgary.

STEP 1: MARKET ASSESSMENT & MARKETING PLAN

This stage is where we interpret how the market will receive your home, and how we will position it in the best possible light. Our assessment and marketing plan will examine:

• Condition and features of the home
• Time frame to sell
• Neighbourhood and comparable sales

STEP 2: STAGING & PREPARING YOUR HOME

It can often take some time to stage and prepare your home for sale in order to receive the most value for your home in the least amount of time. It is important to ensure there are no incomplete projects when buyers view the home, and staging creates a more positive impression and allows buyers to easily imagine themselves living in the home.

STEP 3: MARKETING YOUR HOME

When we bring your home to market, we use methods of advertising to cooperating REALTORS^® and the public that have proven effective. Here we will implement your personalized marketing plan, including:

• Professional, highest quality photographs,
• Public and REALTORS^® open houses,
• Exposure on the MLS^® System, REALTOR.ca and syndication to 21 national and international real estate websites

STEP 4: NEGOTIATING YOUR OFFER

Once a buyer, or multiple buyers, have an interest in your home, we work in your interest to get the most favorable terms possible resulting in a sale. Terms other than price that can be negotiated include:

• Possession date
• Conditions
• Deposits
• Tenancy at will
• Terms of Sale

STEP 5: CLOSING

Closing is the process of completing the sale and receiving the funds for your home. We work with a select group of trusted partners to ensure that your transaction closes smoothly and without a wrinkle, including:

• Lawyers
• Banks & Mortgage brokers
• Trades
• Moving Companies